If we ever where to delineate a recipe for company success, creativity would likely be a central ingredient (Anderson, Potočnik, & Zhou, 2014; Zhou & Hoever, 2014). Indeed, most companies are by fiat founded on the supposition that it offers something distinct, a creative twist, which the current market does not cater for. We can easily witness the potency of creativity in the likes of industry disruptors such as Apple, Uber, Amazon and Expedia. The competition in the marketplace makes creativity an strategic part of HR planning (Joo, McLean, & Yang, 2013). Some even argue that it should be at the center of it (Chang, Jia, Takeuchi, & Cai, 2014), yet the human factor in creativity is often neglected by managers exaggerating the efficacy of R&D spending (Wang, Guidice, Tansky, & Wang, 2010). A better understanding of how, why, and when team creativity develops would be of benefit to companies.
Creativity is one of the more effervescent personnel characteristics out there, in part because it is a complex interaction between individual, group and contextual variables. Therefore, what is the relative importance of the individual genius (like Steve Jobs) vis-à-vis the people and contextual forces surrounding him? In order to answer those and related questions, the focus should be on a multilevel approach to team creativity. The benefit of which is to bring to fore both bottom-up and top-down variables impinging on the team level. As is common in the sciences, there is conceptual contentions between researchers affecting theoretical, empirical and methodological preferences (Boyd, Gasper, & Trout, 1991).
While other creativity literature reviews have been organized according to e.g. valence of actor and contextual factors (Zhou & Hoever, 2014), or the level of analysis (Anderson et al., 2014). A more practically-oriented approach is to organize it according to which HR activities it relates to, which can help reduce the research-practice discrepancy (DeNisi, Wilson, & Biteman, 2014).
Music: “Fluidscape” Kevin MacLeod (incompetech.com)
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Science for entire HRM-series: http://cybloom.blogg.no/1450207334_why_creativity_is_ess.html